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What do you mean you don't have a publicity photo?

It doesn't matter how good your music is, if you don't have a publicity photograph, and in fact a complete publicity pack, how do expect to get noticed?


If you are an aspiring artist, or member of the next hot band, you will have a publicity pack ready to show, give or send to anyone who you think has the slightest chance of being able to help your career, even just a little.

A recent item in Audio Masterclass answered a visitor's question about how long she should expect a vocal session to last. It was good to get a response, and here it is...

Hey David,

I forgot to tell you about my vocal session. Well, it went very well, I did two hours and did like 5-8 takes on each song. I got one of the songs mixed and I need just one more hour on mixing. So, it's all good.

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That's funny how there's a picture of Studio A in the newsletter. I did vocals in Studio B because it's cheaper and it's great for vocals! I didn't rehearse in the studio I did that on my own time with my producer every week for an hour and I was really prepared. 

We did do a few practice takes then we did the real thing. It didn't take long to set up at all because the tracks were there and everything. I'm going to have my CD mastered and it will be all good.


It seemed like a good idea to publish this response, so I e-mailed back asking for Becky's publicity photo to go with the article.

Unfortunately, she didn't have one!

Well, things just don't work like this any more. The competition is intense and there are so many good singers and bands that no-one is just going to hear your music and want to sign you up straight away.

For one thing, it's not all about music, it's about the image you project and what marketing opportunities a manager or record label might see for you above and beyond selling CDs.

So you need not just a photograph, you need a whole publicity pack. This consists of...

  • A professionally produced and presented demo CD consisting of no more than your three very best songs, best one first. (A DVD is an optional extra, but it had better be very good, and in addition to the CD.)
  • Photograph showing very clearly the image you want to present.
  • Press information - what you would say if you were interviewed.
  • Reprints of material already published about you in the press and on the Internet.
  • Schedule of live appearances.
  • Contact information

If you have all of the above in your pack, and it is all done to a professional standard, then you can get gigs. Yes you can - gigs are extremely gettable if you do things right. From there, the rest will follow.

But start with that photo...

By David Mellor Sunday August 21, 2005