Fender Musical Instruments Corporation (FMIC) today announced the expansion of its artist signature electric guitar and bass offerings at Summer NAMM 2018 in Nashville, Tenn. Catering to seasoned players across genres, new additions include: the Flea Jazz Bass® Active, Albert Hammond Jr. Stratocaster®, Jimi Hendrix Stratocaster, and Johnny Marr Jaguar® in Lake Placid Blue. These artist-inspired models come off the heels of this month’s introduction of the Player Series, an all-new, accessibly priced line of electric guitars and basses for aspiring players who represent the future of guitar.
Launching in Summer and Fall 2018 is an expansion of Fender’s artist signature line with three new models—Flea Jazz Bass Active, Albert Hammond Jr. Stratocaster and Jimi Hendrix Stratocaster ($874.99—$1,799.99). In addition to these three new models, the Johnny Marr Jaguar, originally released in 2012, is being released in a new color—Lake Placid Blue.
“The artist signature electric guitar and bass models we’re unveiling at Summer NAMM are both dynamic and eclectic in style and musical taste—spotlighting top players, from Albert Hammond Jr. and Flea of the Red Hot Chili Peppers to Johnny Marr and Jimi Hendrix,” said Justin Norvell, SVP Fender Products. “Our second artist signature active bass with Flea was designed to complement the Shell Pink Flea Jazz Bass—a reproduction of his beloved recording bass we recreated with him in 2016. This new active model is a complete 180 from the super vintage-style of the other; it’s hyper-modern and ready for the stage. Albert Hammond Jr. helped bring the Stratocaster back to the fore in the early 2000s. He has a keen melodic sense and rhythmic playing style that we wanted to honor—as a member of a huge, stadium-level band in the past 20 years—The Strokes—and as a solo artist, who puts out great records.”
“We’re also adding new colors to two of our most successful artist signature models, the Johnny Marr Jaguar and the Jimi Hendrix Stratocaster, which will be offered in Pantone’s Color of the Year, Ultra Violet,” he added. “Johnny's a fan and collector of guitars in ‘60s era vintage colors and we’re always making him one-offs of his signature model in those unique colorways—like Lake Placid Blue; and when he plays them live, the phone starts to ring with fans asking for them.”
These highly collectible Artist Signature models ($874.99—$1799.99), include:
Fender’s new electric guitar and bass offerings will be available at local dealers and on www.Fender.com.
For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.
ABOUT AUTHENTIC HENDRIX, LLC:
Founded by Jimi Hendrix’s father, James “Al” Hendrix, and owned and operated by his personally chosen members of the family; Experience Hendrix, L.L.C. and its wholly owned subsidiary Authentic Hendrix, LLC, manage the globally recognized Jimi Hendrix copyrights and trademarks. Their administration of the exclusive right to Jimi Hendrix’s music and lyrics, plus an extensive photo archive, helps create a legacy of products that mirror Jimi’s own creative vision. Visit us online at https://www.jimihendrix.comCome on the FREE COURSE TOUR