VOX Promotes Cambridge Series Amplifiers with Guitar Strap Offer and Display
July 22, 2000
VOX announces a new consumer promotion in support of their VOX Cambridge 15, Cambridge 30 Reverb, and Cambridge 30 Reverb Twin amplifiers. Effective June 1, while supplies last, consumers who audition any of these new hybrid VOX amps at retail stores in the U.S. can receive a free genuine leather VOX guitar strap, no purchase necessary.
Consumers are being advised of this promotion via national ads featuring the illustrated VOX pin-up girl sitting atop the trio of Cambridge combos and holding the guitar strap. In addition, VOX authorized retailers will promote the offer with an eye-catching array of in-store merchandising materials, including a retro-style banner; life-sized, stand-up POP display of the distinctive VOX pin-up girl sitting on an amp; and a counter card with coupons for consumers to fill out when claiming their strap premium.
As a company spokesperson stated, "While the venerable VOX line of amplifiers continues to pay homage to time-honored products like the classic AC30, the company is actively moving into the future with brand new amps like the Cambridge series, and alerting the public to these great new combos with a really cool premium: the VOX leather guitar strap."
For more information, visit their web site at www.voxamps.co.uk