XARC Mastering, the world's premier online CD & Vinyl (pre-)mastering studio, has recently announced a series of exciting new developments, each linked to its web presence. The company has today released a revamped website and the world's first "blog" devoted to the mastering industry. These new expansions to XARC's brand come on the eve of its second anniversary.
Lorenz Vauck, XARC's Managing Director & Chief Mastering Engineer, explains these developments were prompted by the company's increasingly growing clientele (now numbering nearly a thousand clients from over sixty countries): "With the consistent growth we had experienced last year, we felt it was important to 'give something back' to our clients, by adding further value to our mastering services and the XARC brand," indicates Vauck. "The end result is made up of the three very exciting new developments we have officially announced today," Vauck continues.
The first development, the new XARC website, reflects a major upgrade to XARC's web presence. "The new website is another very exciting new development for us," states Vauck. "I think it really sets us apart in the industry, in terms of providing not only substantial information on XARC's specific services, but also offering a comprehensive, easy-to-understand perspective on mastering in general."
Next, is an industry first - a blog specifically devoted to the mastering industry, authored by a mastering engineer. The blog provides a very personal, deep insight into the mastering industry and the life of a mastering engineer. "I think a mastering blog is something long overdue - and I am very proud to be able to take the initiative to contribute back to the music industry by authoring one," says Vauck. "The new blog will also enable us to better demonstrate both the incredible diversity of our clients, and how that is critical to artistically enriching XARC's mastering work," Vauck continues.
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