November 24, 2004
Ever wonder why customers don't buy electric guitar pickups? Seymour Duncan did. So they undertook detailed market research to determine the biggest factor as to why customers don't make the purchase decision. It turns out that Duncan's huge array of pickups (108 different series, at last count) was working for them and against them at the same time. The biggest reason for reluctant customers: "too many pickups from which to choose."
So, earlier this month, the Santa Barbara-based pickup manufacturer released their most popular pickup models in pre-matched sets, to take the guesswork out of determining which pickups work well together. The initial release of matched sets included the following, each targeted to a specific type of customer and their musical taste:
All of the pickups in the matched sets are hand built in Duncan's Santa Barbara, California workshop and include all necessary mounting hardware and wiringinstructions.
For more information, visit their web site at www.seymourduncan.comCome on the FREE COURSE TOUR
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