Meet the Manufacturer - Calrec Audio (part 4)
The Calrec Advantage
Calrecs product line now includes the Q Series large mixing console, the Compact Series console and the RQ rack mounting modules. I asked a simple question; What do Calrec do better than other audio manufacturers? Perhaps the answer might be a little biased, but lets allow the manufacturer to speak...
We can package more facilities in a smaller space with a higher performance than anyone else. We can get a better crosstalk performance and lower current consumption and lower heat dissipation, hence we have better long term reliability. All that is down to the elegance of the design of the audio circuitry, and we dont have to compromise the performance in any way whatsoever. What you find with other people is that you can open up some desks and find that from start to finish they use the same IC simply because its easier to get the audio performance, but it causes all sorts of heat problems and other problems which we dont have to put up with. This has made our large desks in particular very attractive to broadcasters who need to get a maximum amount of facilities into a small space, and who need to have very high standards of performance and the ultimate in reliability.
Our other expertise is our experience with such a wide range of products: conventional, digitally controlled analogue desks and digital desks. From the very smallest suitcase to very large 96 channels or more studio desks, with every different type of control surface: conventional, in-line, digitally controlled assignable and digitally controlled on a channel-by-channel basis. We have experience of all the different types and we know which are the best in practice - it was people from Calrec that designed the control surface of the AMS Logic 1. We feel that we have a depth of knowledge of this type of control that no-one else has.
Then there is custom building. At one time Calrec did nothing but custom building, then when we had standard products people would come to us and we would end up redesigning 50% to 75% of the modules in order to meet their requirements. Now, by being able to package things to a much higher density we can provide a basic standard desk with all the facilities that someone will want for the main part of the mixer. We are then able to do the customisation around that and provide special panels for talkback, communications and anything that the customer may require. Because we arent changing the basic part of the desk it means that its very effective customising and it can be done in a reasonable time scale so we get the benefits of both worlds. Customising is obviously an expensive thing to do so the design and mechanical facilities are all geared up to a very fast turnaround. We installed our first large CAD system in 1981. It was terrific, and what we started doing as a sales tool was to mock up a complete desk in coloured drawings. So when somebody wanted a custom built desk they would say Whats this desk going to look like?, and we would unroll the drawings and say its going to look like that. If they wanted to change something we would move it all around and plot another one while they were having their lunch. That was a very impressive thing and no gimmick because we were designing the desk as we went along.
We are doing the same thing now. Right now, George (Waddington) is laying out a similar thing for one of the new products. He is doing it for me as a sales tool but he is actually designing the desk as he goes along. As he is moving the components around on different layers, all the mechanical design parameters are going in. We can just call up another layer of the drawing and put it on the disk that goes down to the machine which will machine all the panels out. We use AutoCad for the mechanical design. We dont need a great deal of sophistication, 3D modelling or anything like that. Its really an electric drawing board and we have geared it up to make things as easy as possible for ourselves.